Darraugh Graham Rebrands Himself

Darraugh Graham Rebrands Himself

April 23, 2012

Darraugh Graham Rebrands Himself

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Darraugh Graham Rebrands Himself

The Board of the company formerly known as “Continental United” spent a great deal of money on an image and branding consulting firm in order to come up with a new name. At the recent shareholders’ meeting, a number of shareholders were appalled at the high seven-figure fee paid to come up with the name name and image. However, the unveiling of Calliope Inc., and the free-flowing Krugs, reconciled even the most parsimonious in the crowd. Kudos to Nadja Hahne for the winning entry, and a nod to The Bag Lady for having the acronym. Both will walk on in the upcoming V I novel.

Calliope in Flight

Those who know Darraugh Graham well will not be surprised at the creativity and flexibility lying underneath his starched collars. Some of the names suggested by our image consultants were equally wonderful and powerful, but unfortunately had already been taken by other corporations. Thanks to all who helped out.

Nadja and Bag Lady, please send your emails to viwarshawski@mindspring.com.

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